Concept & Creation
Making an end-user focused website is not a new concept, however, most sites I have lately visited, seem to be moving from information to informercial. Even though having advertising on website is acceptable and normal practice (since setting up a big site also costs a lot of money), the big problem lies within the system that encourages creation and setup of disguised and/or misguided ads.
Today, it is not uncommon to see end-users clicking on website links with the intentions of receiving further information, but are being redirected to advertisers site.
Either way, I thought it might be fun and a wonderful learning experience to setup a website where "Banners, pop-ups, disguised & misguided ads' are things of past and users can be sure that the quality of the information presented to them is not diluted by the inflow of advertising revenue.
Also, I am working on making a list of other online portals that are advertising free. So if you know of any such sites, please let me know.